About Hyper-Local PR LA

Who is Susan von Seggern?

Susan von Seggern has been in Los Angeles for more than 20 years. Her career includes work as a major label publicist, CEO of a boutique PR agency, time in political PR, globe-trotting corporate PR, and a return to consulting for event, corporate, cause, and cultural clients. Her site describes her PR style as honest, positive, and tenacious.

She creates strategies that use newer tactics such as podcast pitching and hyper-local coverage alongside tried and true methods: events, press releasing, and sustained media outreach. She has a broad media and service-provider network built over that time.

Main website: susanvonseggern.com. Career details: Susan von Seggern on LinkedIn.

Why this site exists

Many people searching for hyper-local PR in Los Angeles find advertising guides. This site explains the earned-media side instead, from the perspective of a publicist who uses it. It puts event and corporate clients first, because those are the clients Susan most wants to hear from.

Start with the hyper local PR Los Angeles guide, or read how this site's guidance is formed on the methodology page.

Common questions

Who does Susan von Seggern work with?

Susan consults for event, corporate, cause, and cultural clients. Releases on her website include fashion week shows, a Hollywood Boulevard carnival, a UFO conference, a wind turbine company, an AI talent platform, a Korean streaming service, nonprofit books, and music reissues. This site focuses first on event and corporate clients.

Does Susan work with clients outside Los Angeles?

Yes. She is based in Los Angeles, but releases on her site are datelined Miami, Tiburon, San Jose, Joshua Tree, Iceland, Cambridge, London, and the Cayman Islands, and her lead service placements include national outlets. Hyper-local coverage is one tool she uses; it does not limit where she works.

Does Susan work with nonprofits and causes?

Yes. Cause clients are one of the four groups she consults for. Releases on her site include the Wiley book Redesigning Nonprofits and the Sleep To Live Well Foundation’s partnership with Family Paths. This site leads with event and corporate work, but cause campaigns use the same media relations framework.

How do I start a PR campaign with Susan von Seggern?

Use the contact page on susanvonseggern.com and describe your organization, what you want to announce or promote, your timing, and your target audience. Mention whether you are an event or corporate client, and whether a local Los Angeles angle matters to you. From there Susan can shape an individualized campaign.

Does Susan guarantee media coverage?

No publicist can honestly guarantee earned coverage, because journalists and editors decide what runs. Susan’s approach aims to improve the odds by combining sustained outreach, well-timed releases, daily lead service monitoring, and events, and by pitching angles that suit each outlet, including neighborhood-level angles for hyper-local press.

Read all 44 questions on the FAQ page